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| 6 April, 2006 |
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| 3 Hong Kong's Latest TV Commercial Debuts Tonight |
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Showcases Its Unparalleled 3G Services in Hong Kong
The pioneer of 3G services in Hong Kong with the launch of services in 2004, 3 Hong Kong provides excellent network quality, comprehensive service content as well as an innovative product portfolio, to win the trust of over 500,000 3G customers in the territory. Building on this momentum and generating greater awareness of its service capabilities, 3 Hong Kong's brand new TV commercial will debut tonight (6 April). Using a lively approach, the TV commercial depicts the phenomenal growth of 3 Hong Kong through the life of a young boy from birth to childhood. It highlights 3 Hong Kong's service launch in 2004 as a young and dynamic 3G mobile network operator, and how well it has been received by customers who closely follow mobile communication developments. Like the boy in the commercial, who always stays ahead of others with his knowledge of the world's breaking news and his excellence in sports and music, thanks to 3's services, 3 Hong Kong's mobile music, sports, news and video communications services enrich the life of 3G customers.
New TV commercial showcases 3 Hong Kong's Unparalleled 3G services
The entertaining new TV commercial opens with the birth of a boy, whose forehead bears the "3" brand, on a dark and stormy night. This scene illustrates the sensation 3 Hong Kong caused when it launched its "3" brand, which very quickly became so well-recognised in Hong Kong.
This bright and resourceful boy brings joy and happiness to everyone around him. He is therefore loved and idolised by all. "He" loves sports and has outperformed his peers in the soccer field since he was very young. Interested in his world, "he" always has first-hand information and when there is an alien invasion, he is the first to arrive on the scene. As an avid music lover, "he" is able to influence the people around him, causing them to happily dance and sing in a world full of music.
The new TV commercial delivers the message that even though it is a young company, 3 Hong Kong is already very talented and resourceful, providing customers with an unparalleled mobile communications experience through a wide array of multimedia content rich in sports, news and music. At the end of the TV commercial, the boy is seen in a video conferencing with his family. This scene depicts 3 Hong Kong's mobile video conferencing service, the first in the world available on a 3G video mobile phone.
3 Hong Kong's Latest TV Commercial Debuts on April 6
3 Hong Kong's latest TV commercial will be aired tonight (6 April) on TVB Jade, ATV Home and designated channels on Cable TV. Stay tuned to enjoy 3 Hong Kong's latest TV offering!
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