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Press releases

8 January, 2006
3 Hong Kong's Latest TV Commercial in theme of“3 Being the Biggest in Music”


Delivers Endless Fun of Mobile Music

To promote LG Muse 3G Music Phone and the novel music platform, 3 Hong Kong stuns the market with a series of promotional programmes. Subsequent to the roll out of the first TV commercial“Dance”, the much-anticipated sequel to this commercial will make its debut. The new TV commercial continues to show case the power of 3 Hong Kong's strongest mobile music content and the LG Muse 3G Music Phone - the lightest and thinnest 3G video mobile phone in town. This new TV commercial will feature Asia's hip singer-writer Michael Huang (光良), who also played a role in“Dance", New talented pop singer Janice (衛蘭), who won various best newcomer titles in music awards will also play in it. The duo's performance in 3's latest TV commercial will make audience feel the turbulent force of 3's strongest mobile music content in town.

3 Hong Kong's latest TV commercial highlights“3 being the Biggest in Music”
Adopting the main theme of“3 being the Biggest in Music", 3 Hong Kong's latest TV commercial adopts a light-hearted and humorous approach to emphasize the endless fun of using LG Muse 3G Music Phone. This new TV commercial depicts Michael's experience in a fantasy-like world. While strolling, Michael listens attentively to the music that plays on his video mobile phone. From this time on, Michael walks past a series of incredible and interesting scenes: a roaming giant excavator is at work; a group of young girls and boys dressed in bikinis and swimming trunks are dancing madly; various scrap cars are on fire; two groups of mafia are confronting each other; a few religious believers are chanting and dancing; bombs are exploding beside a platoon of soldiers; and lastly a mob of fans is chasing Janice. No matter what is happening in the surroundings, Michael is still at ease, totally absorbed in“3 Music World". Suddenly his video mobile phone is ringing and Janice appears instantly on the screen and asks Michael,“Are you done with listening to music?”Picking up the phone, Michael makes a long“shh”sound and then dances in the same way as Janice did in the first-edition“Dance”TV commercial. The latest TV commercial delivers to audience the message of“3 being the Biggest in Music”.

3 Hong Kong's Music Channel offers the strongest music content in town
3 Hong Kong provides the largest mobile music library in town. In partnership with more than 20 music labels and radio stations, 3 Hong Kong provides 5,000 music video and full audio tracks featuring over 700 local and overseas singers. In line with the debut of Hong Kong's lightest and slimmest LG Muse 3G Music Phone which features a built-in MP3 application, 3 Hong Kong provides customers with the truly greatest mobile music enjoyment. 3 Hong Kong once again demonstrates its strength in developing content services.

3's latest TV commercial makes its debut on 9 January
The latest extended 60-second TV commercial will make its debut tonight (9 January) on TVB Jade & Cable TV's designated channels. Stay tuned to be fascinated by 3 Music World!

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