Breaks away from the traditional “binding contract” arrangement and
allows customers to enjoy ongoing freedom to change to
the latest and hottest smartphone models

• The smartest way to get a new smartphone - a RETURN - CHANGE – REPLACE model.
• For $28 a month, customers can RETURN an old smartphone within a designated period, CHANGE to the latest new smartphone model, terminate an existing contract before its expiry date and REPLACE with a fresh one. Or, subscribe to a monthly SIM plan².
• Between the 7th and 15th month of the contract period², a customer can sign a fresh contract to change to the latest smartphone model.
• At the 16th month of a contract period², a customer can opt for a monthly SIM plan contract.
• “Flexi Pass” launches on 18 March and is open to all new and select existing customers purchasing an iPhone 6 or iPhone 6 Plus and subscribing to a monthly 3 Hong Kong plan⁴.

Hong Kong, 16 March 2015 – 3 Hong Kong, the mobile telecommunications division of Hutchison Telecommunications Hong Kong Holdings Limited (HTHKH; stock code: 215), today announced launch of “Flexi Pass” on 18 March. This is Hong Kong’s first one-stop solution that enables customers to return an old phone and replace a contract when changing to a brand-new handset model so they stay at the forefront of the smartphone trend. It is open to all new and select existing customers when purchasing an iPhone 6 or iPhone 6 Plus and subscribing to a monthly 3 Hong Kong plan.

For just $28 a month, customers are now able to return the iPhone 6 or iPhone 6 Plus they purchased from 3 Hong Kong and change to designated new smartphone model within a designated period of the contract entered into. This contract terminates immediately and can be replaced with a fresh contract or a monthly SIM plan. The move breaks away from the traditional “binding contract” model, removing a barrier to customers changing their handsets.

Our “Better at 3” philosophy at work – enabling hassle-free handset upgrade
Enabling customers to change to the latest handset models, Flexi Pass is a prime example of the “Better at 3” philosophy in action in 2015. It demonstrates 3 Hong Kong’s commitment to ongoing improvement, which also covers network quality, roaming coverage and an ever-widening range of value-added services.

Recently-released survey results predict that one billion smartphones will be purchased worldwide as upgrades this year, generating more than US$300 million in sales³. Some six new handset models were launched every month by 3 Hong Kong last year, prompting many customers to change their handsets. More than 50% of those customers signed a new top-up contract.

HTHKH’s Chief Operating Officer Jennifer Tan said: “Flexi Pass is a new charging model to suit the ever-changing electronic product and mobile device markets. Our service enables customers to equip themselves with the very latest high-end smartphones.”

She added: “This move represents a departure from the traditional ‘binding contract’ model, granting customers more freedom, along with the benefits of simplicity and flexibility. We believe Flexi Pass will help us attract and retain high-end mobile data customers, while promoting smartphone ownership and assisting migration from 3G to 4G service.”

Enjoy ongoing freedom to change your handset for just $28 a month
Customers can subscribe to the “Flexi Pass” value-added service for just $28 a month. It is open to all new and select existing customers when purchasing an iPhone 6 or iPhone 6 Plus and subscribing to a monthly 3 Hong Kong plan⁴. Subscribers can return their old handsets and replace with a fresh contract for a new smartphone model within a designated period². See table below:

Flexi Pass customers can change to a new handset and replace with a fresh contract between the 7^th and 15^th month (both months inclusive) of a contract period. They also have the option of changing to a monthly SIM plan between the 16^th and 24^th month of the contract period. Signing a new contract automatically terminates the original agreement. The end result for customers is that a one-stop solution now enables them to return an old handset, change to a new model and replace an old contract with a new one – all to refresh their mobile experience on 3 Hong Kong’s ultra-fast 4G LTE network.

Future moves will see “Flexi Pass” extended to include return of a greater range of handset models. For further information, please call 3 Hong Kong’s customer hotline on 3166 2222, visit www.three.com.hk or 3 Hong Kong’s Facebook Fanpage at www.facebook.com/threeHK.

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About 3 Hong Kong
3 Hong Kong is a leading mobile service provider in Hong Kong offering advanced voice, data and roaming services under the “3” brand via its 4G LTE, 3G and GSM dual-band networks. 3 Hong Kong is the mobile division of Hutchison Telecommunications Hong Kong Holdings Limited (HTHKH; stock code: 215), which is a group member of Hutchison Whampoa Limited (stock code: 13). For more information on 3 Hong Kong, please visit www.three.com.hk. For more information on HTHKH, visit www.hthkh.com.